
1) Law of 29: Most prospects require repeated touches before buying, normally between 3 and 30!
2) Automated: You can visit prospects and clients, work on proposals, quotes, etc. while GoldMine is doing your marketing for you.
3) Segmented: Different prospect and customer segments require different messages. Have different drip marketing campaigns for customers, prospects, suspects, or based on industry, etc.
4) Top of Mind: Keep your company at the top of your customers’ minds prospects’ mind, crowding out your competitors.
5) Mix It Up: Online services offer drip e-mail marketing, AKA auto responders, however, with GoldMine you can intersperse your drip e-mails with calls, letters and other types of touches.
Now, included, with eMarketing with GoldMine is a 25 minute training video on setting up your own drip e-mail marketing campaigns in GoldMine.



