You send out an emai to 100s or 1000s of your customers and prospects in GoldMine, and then…
Hope the phone rings, right?
IntelliClick reports back to you on who has clicked on the links in your email and/or opened your email and will even schedule a follow-up call to the rep assigned to that account. This information gets written back to a custom tab on the contact’s record and the contact’s history tab if you wish. (You can turn off writing back to history).
Installation is relatively simple. Assuming you’re using the hosted option, which is what most people would start with, you install a ‘listener’ on your server, which ‘listens’ for click information to write into GoldMine. To create the links which report back to GoldMine via IntelliClick you use the “IntelliClick Wizard” which guides you through creating the link.
Not only will IntelliClick track email opens and click-throughs for you, but event registrations, info requests and unsubscribes as well. An optional component called “WebNav” will even track visitor clicks through your site.
It ships with a few Crystal Reports that will report back to you on click-throughs, etc.
It’s offered as a hosted service for $795 wich includes 5,000 clicks. Additional clicks are offered at $495 for 10,000, or about $.05 each. No clicks or opens, no charge. If you’re sending out 10s of 1000s of emails you’ll probably want to consider the on-premise option which is just under $4,000 with no individual click charges.
If you have a list of 5,000 contacts, send one email a month, and have a 20% click through rate you’d be looking at a total charge of about $1300 for the year. This is comparable, but a big higher, to a service like Constant Contact which charges $75/month for hosting between 5,000 and 10,000 contacts. Of course without IntelliClick you’ll have a hard time knowing what your click-through rate is, which is what it’s all about.
Having this information in GoldMine, rather than up on the web is of much greater value… Imagine a Sales Rep knowing that someone clicked through one of your marketing emails before visiting the customer.
IntelliClick is compatible with GoldMine Corporate Edition 7.x, GoldMine Premium Edition 8.0, and GoldMine Enterprise Edition. The on-premise option will also work with GoldMine Corporate Edition 6.x, the hosted option will not.
For more information…
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